Lee’s Famous Recipe Chicken

I’d love to sing Lee’s praises, but my mouth is probably too stuffed with chicken to do so. This stuff is legitimately GOOD. They’ve been famous for delicious fried chicken since 1966, and I’ve been not-as-famous for telling audiences this (a la Arby’s-esque campaigns) since August 2022.

TV

Radio

Conference Video

Lee’s asked us to create a highlight reel showcasing their relationship with Plein Air, so naturally we used some of my favorite movies, shows, and memes to do so. Very arduous, very fun, and a great way to tease our new brand work tagline.